Why Your Startup Needs a Sales Methodology
Both Sides of the Table
JUNE 13, 2013
I’m going to set up the framework today and in future posts I’ll drill down into each area. But you can’t count on this so you must create your own compelling events and the only way I know how is a business case / return-on-investment (ROI) study. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event.
393 
Let's personalize your content