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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is that we work in a very small, tight-knit industry and news & plans spread fast. Most people totally advise against stealth. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. A funding announcement is a stand-alone event.

Marketing 380
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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Our firm has funded many of them. The truth is that many “unicorns” have reached the status solely because the funding markets have said so. I spoke with a guy who is doing deals all over the world and told me he is differentiating from other capital by his firm’s “technical skills.”