socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its total raised to more than $70M. Global Investment, Inc., and Presidio Ventures.

OpenX

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M.

OpenX

socalTECH

JULY 16, 2013

One of those high profile neighborhoods here is Pasadena, home of Idealab, Caltech, OpenX, and many other high tech companies and institutions. We''re taking a fairly unique approach to program development, however, in that we will get involved with nonprofits and people with program ideas, and figure out how to fund them.

Pasadena

Both Sides of the Table

JUNE 12, 2010

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital

socalTECH

APRIL 1, 2010

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. I've been in the ad network business, helping Adconian, and know the web site publishing world. That may seem very simple, but those tools are not there today.

Startup