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ReachLocal Creates Ad Marketplace

socalTECH

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

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ReachLocal Adds Display Advertising

socalTECH

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offering, ReachDisplay, will help local advertisers place online visual display ads on multiple web sites.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. But Google’s investment seems to be focused on supporting a payment platform that can support the Android ecosystem. Investors: Google Ventures. LivingSocial.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

The birthplace of sponsored search (Overture), semantic search (Applied Semantics which became Google AdSense), comparison shopping (ShopZilla, PriceGrabber) and many others. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. An innovator in technology, especially monetization.