Google Screening Social Media Web 2.0 
SoCal CTO
JUNE 9, 2010
Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. 8211; are mostly a loss leaders for Google.
Both Sides of the Table
DECEMBER 19, 2011
He argues for a world he calls POSO (post social) in which we will only use social applications which drastically cut down our time involvement and/or increase our productivity. Social media will be pervasive in the enterprise and is primarily driving by customer interactions. The WWW is the presentation layer.
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