GRP Partners, Idealab and Sales - Southern California Tech Central

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. a fbFund winner.

Zag

Zag Truecar Venture Capital CarsDirect

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Advertising Wants to be Measurable – An Investment Thesis

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