Remove Guide Remove Paid Search Remove Pricing
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. He had the idea that people would want city guides to tell them where to eat and what to do.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. and are guiding LA 2.0. Many of the early winners sold for north of a half a billion dollars. But Is This Really That Surprising?