Remove Guide Remove Paid Search Remove Pricing Remove SEM
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. He had the idea that people would want city guides to tell them where to eat and what to do.