Paid Search, Pricing and SEM - Southern California Tech Central

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Paid Search

Pricing

SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. If it worked in the Yellow Pages, why not on the Internet? Google was clear that they WOULD NOT go into this business.

Competition

Competition Idealab Product CitySearch

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer

Customer Custom Advertising SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Pour And Stir II – Managing Your Cost Per Customer

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