Paid Search Pricing SEM Writing 
InfoChachkie
DECEMBER 2, 2009
Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click.
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