Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Many of the early winners sold for north of a half a billion dollars. Stuff you may not know about LA?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Ideally, such ads should clearly articulate the value proposition including the price.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click.

Competition 350

Competition Idealab Product CitySearch 350