How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.
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