Tech Zulu Event

SEPTEMBER 19, 2010

The Startup/Entrepreneur Guide to Social Media Week. Attendees will learn how Avery has personified the concept of a Connected Brand to bring the strengths of analytics, SEM, social, and display to the forefront of their marketing plan in new and innovative ways for 2010. TechZulu is always here to help. Info & RSVP: [link].

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MARCH 25, 2016

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. How much ad revenue does TripAdvisor make?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He had the idea that people would want city guides to tell them where to eat and what to do. Google was clear that they WOULD NOT go into this business.

Competition 350

Competition Idealab Product CitySearch 350