Remove enchantment
article thumbnail

10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Help visitors navigate.

Web 96
article thumbnail

How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.

Customer 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Pull Technology for Real Customer Enchantment

Startup Professionals Musings

Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.

article thumbnail

11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.

Customer 102
article thumbnail

How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.

article thumbnail

‘Pull’ Customers to Website, Don’t ‘Push’ Messages

Startup Professionals Musings

Guy Kawasaki, in his book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.

article thumbnail

7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. During those same 15-years, I made innumerable mistakes. Share and Enjoy.