Help Metrics SEM SEO 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
Both Sides of the Table
MARCH 25, 2016
Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. And influencers may help once or twice but ultimately nothing is free.
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