Interview with Brandon Hance, Audiolife
socalTECH
MARCH 24, 2010
The store allows in-page transactions, and never redirects them to another site, keeping them captive and leveraging impulse buys. There are also lots of tools to customize their store front, to match the look and feel of any destination they might have on the web--whether that's a MySpace page, their own site, etc. for a shirt.
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