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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu.

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The Case for In-Stream Advertising

Both Sides of the Table

But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Let innovation happen and the market decide - I don’t how all of this will end up.