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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. They're not ill informed, they're just short on time and think the news networks are biased. As we did that, the industry and research started to grow around us. Recently, USC's film school started a comedic content major.

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How Vadio Is Putting The Video Into Music, With Bryce Clemmer

socalTECH

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. How did you start the company? Both of those were instrumental.

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