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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. He came up to Bill after the event and said, “clever idea, we should do that with you.&#

Competition

Competition Idealab Product CitySearch

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.

Advertising

Advertising Invest RSS CPC

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Advertising Wants to be Measurable – An Investment Thesis

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