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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. What would it take in investments to acquire and retain traffic to support these businesses? Incumbent Strengths & Weaknesses.

Startup

Startup Marketing Study SEO

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

He said it was better than the Yellow Pages because he would provide pricing transparency. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Users would know exactly how much was paid for each click.

Competition

Competition Idealab Product CitySearch

How to Decrease the Odds That Your Startup Fails

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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