Incubator Paid Search Pricing Venture Capital 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels. READ MORE>>.
Both Sides of the Table
MARCH 11, 2011
All of that are in this week’s episode of This Week in VC. He invented the category of sponsored search. So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click.
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