LA-based A-Frame, a developer of celebrity-led personal care brands, raises cash for its brand incubator
TechCrunch LA
NOVEMBER 17, 2020
The company’s first product is a hand soap, Keeper. “We start interviewing different talent, speaking with their agents and their managers. “For us the calculus was to look at personal care and see what categories need to be reinvented because of sustainability,” said Bloom. The Honest Co.
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