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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising is also what allows you to watch Hulu for free, use Yahoo! So PPC (pay-per-click) advertising on social networks has performed poorly to date. First, I have chosen who to follow on Twitter so the information in my stream is self selected. Why do you think this form of advertising will be effective?

Ideas 286