Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill doesn’t think you should over invest in them but he does believe in protecting ideas when you have a true invention and many of his companies have done so.
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