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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. RSS was something that had appeared.” “….I we are not going to invest.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Venture capital. Just this year, Q2 investments in SoCal and New England were virtually the same, with $838 million and $843 million invested respectively, according to PricewaterhouseCoopers MoneyTree Report.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

NAME Yahoo. Another client, Oracle co-founder Larry Ellison, just closed on a deal to buy ex- Yahoo. Jim Andersen, president of prolific Westside developer NMS Properties, says the firm is opening five more buildings not far from the offices of Google and Yahoo, among other tech firms. MSN Money Investing. NAME Facebook.