what-the-heck-does-traction-really-mean-to-a-vc Invest Related Topics 
SoCal CTO
MARCH 11, 2013
" In Building Your MVP as a Non-Technical Startup Founder , I mentioned that before you build your Minimum Viable Product (MVP), you need to be really clear on your purpose. Yes, the investor may literally have said to you: "That is something I'd seriously think about investing in when you have your product built."
InfoChachkie
JULY 21, 2016
As noted in What’s Real About Shark Tank , the show can give consumer product companies a significant marketing and revenue boost, as it did for one of my former students, Jeff Overall, Founder of PolarPro. A number of my UC Santa Barbara entrepreneurial students initially model their investment pitches on the show's contrived format.
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