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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Let''s face it.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Google was not descriptive of the company’s initial core competency (search) nor was it particularly easy to pronounce or spell when the site was first launched. As we morphed our business model at Expertcity, we began licensing our screen sharing technology.

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