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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Freemium business models are popular because they allow startups to quickly drive user adoption. It''s frankly easier to accelerate your startup''s growth and show faux traction if you omit the pesky step of asking users to pull out their credit cards.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. The original spelling of “Micro-Soft” was not changed until twelve years after its founding, once the MBAs had transformed the scrappy startup into a big dumb company. With a name like Smucker’s, it has to be good.” Some of my favorites are listed HERE.

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