Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
InfoChachkie
JANUARY 20, 2015
A version of this article previously appeared in the Wall Street Journal. The lowercase “c” was eventually capitalized after nearly 10 years, due to the confusion the small “c” created when the company was referenced in print. With a name like Smucker’s, it has to be good.” Some of my favorites are listed HERE.
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