Marketing Mentor Paid Search SoCalTech 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad.
socalTECH
AUGUST 28, 2017
I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. Number two, it's really important that you focus your strategy on a very small niche of a market. I said, that's what we need for the event industry.
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