Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

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Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I acted as the occasional mentor, advisor and coach to Ethan. I wanted them to have a market lead before others could try and build what Ethan was working on. We will stay in LA and then Southern California before branching out into our 2nd & 3rd markets.

CTO Coach 359

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MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. And he has acted as a personal mentor for Justin ever since. So they set out a grass route’s effort to go directly to the market.

Entrepreneur 398

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