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JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. I call this “marketing futures.&#

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Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I acted as the occasional mentor, advisor and coach to Ethan. I wanted them to have a market lead before others could try and build what Ethan was working on. And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea.

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Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. Consider Usher a hard-working early-stage VC. And he has acted as a personal mentor for Justin ever since. To be a great entrepreneur you really do need talent.

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