Marketing Pricing Technology Truecar 
socalTECH
APRIL 4, 2014
Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.
socalTECH
DECEMBER 12, 2013
Santa Monica-based online car buying technology provider TrueCar said this morning that it has raised $30M in a new round of funding, from Vulcan Capital, the venture funding arm of Microsoft co-founder Paul Allen. TrueCar said the new funds will go towards market expansion, product development, and to build its brand.
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Both Sides of the Table
APRIL 1, 2014
If you’ve watched any industry in the last 20 years where technology has begun to transform how the industry works the results are always predictable driven by what Clay Christensen appropriately called “ The Innovator’s Dilemma ” (one of the most influential books that changed my thinking about markets).
socalTECH
OCTOBER 27, 2010
Santa Monica-based TrueCar , the online car pricing site run by Scott Painter, said today that it has named Stephen Hansen as the firm's new President and COO. Hansen was most recently CEO and Chairman of WePlay, and also has served at Avamar Technologies and was Chief Operating Officer of GeoCities. READ MORE>>.
Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.
socalTECH
SEPTEMBER 19, 2017
Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?
Both Sides of the Table
OCTOBER 8, 2014
If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.
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