InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. It wasn’t the Guy fan base.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. Fan, Not A Fan Boy.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

InfoChachkie

JULY 7, 2011

My entrepreneurial students at the University of California, Santa Barbara, often ask my advice regarding their career choices. In a company’s early days, it is often the developers and product marketing team who must create the product. Later it is the salespeople who must generate revenue from the product.

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Entrepreneur Startup Santa Barbara Tips 256