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Mapp Acquires Marketing Analytics Developer Webtrekk

socalTECH

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Mapp said it would benefit from Webtrekk's market position in German-speaking countries.

Develop 100
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Mapp Acquires Webtrekk

socalTECH

San Diego-based digital marketing software provider Mapp announced this morning that it is acquiring German software developer Webtrekk , a developer of marketing analytics and customer intelligence software. Financial details of the acquisition were not announced.

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Seismic Acquires Grapevine6

socalTECH

San Diego-based Seismic , which develops sales enablement and marketing software, has acquired Grapevien6 , a social and digital sales software developer. Financial terms of the acquisition were not announced.

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Seismic Names Chief Product Officer

socalTECH

San Diego-based sales enablement and marketing software developer Seismic said this week that it has named a new Chief Product Officer. Mantipragada also previously served at First Data and SAP.

Product 124
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ServiceNow Ties With Hitachi On Japanese Expansion

socalTECH

San Diego-based enterprise IT management software developer ServiceNow reported this morning that it is expanding into the Japanese market, via a deal with Hitachi Solutions , a unit of Hitachi Group.

San Diego 153
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Edico Genome Raises $22M to Expand Data Processing and Web Services

Xconomy

The new cash, which brings Edico’s total funding to $32 million, will be used to fuel expansion and further development of Edico’s Dragen technology. There’s a lot of additional engineering and software development that needs to be done, and Edico also plans to expand its sales and marketing team, CEO Pieter.

Web 77
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As Unicorns Multiply, Bootstrapped Tech Businesses Holding Steady

Xconomy

Founded in 2013 by de Haaff and Chris Waters in the Bay Area, the company announced in July it had surpassed $40 million in annual recurring revenue from the subscribers to its software-as-a-service. Why do unicorns get all the attention? Brian de Haaff wonders this sometimes, especially as compared to his own tech business, Aha.

Sales 100