A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment
InfoChachkie
APRIL 25, 2011
I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. I read Enchantment anticipating that it might augment my Entrepernurial Selling class, which focuses on influence and persuasion, rather than sales tactics. Tricking The Jedi.
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