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Zag Makes Exec Hires, Promotions

socalTECH

Santa Monica-based Zag, a venture-backed developer of online car buying software, said this morning that it has made. Zag said it has promoted Bernie Brenner to Executive Vice President in charge of the firm's consumer initiatives, named David Pributsky as VP of Partner development. a number of hires and a promotion.

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TrueCar Links With HomeNet

socalTECH

Santa Monica-based TrueCar , the spinout of Zag Automotive which provides data on new car pricing, said today that it has partnered with automotive online marketing firm HomeNet Automotive. According to TrueCar, it will delier new car pricing data and information to HomeNet's Inventory Online Internet Marketing Suite.

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Interview with Alex Nocifera, Field Day

socalTECH

How do you reinvent your startup-focused on in-person, grass roots marketing-in the face of a global pandemic? We have the data where those universities are, we have the human resources and curated marketing labor. No different than Uber has drivers, Field Day has marketers. Marketing budgets are thawing out and opening up.

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TrueCar Taps Edmunds.com For VP

socalTECH

TrueCar said that Damon Cleckler has joined the firm in the position, after serving as executive director of product management at Edmunds.com, where he helped develops Edmunds "True Market Value" and "New Car Finder" products. The company said Cleckler will work on aiding in development of car pricing tools on the site.

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Israeli Tech Firms Eye Southern California

socalTECH

Israeli high tech executives heading to the Israel Conference in Los Angeles this Thursday told us that there was a strong link, in general, between Israeli high tech firms and California in general--usually as an entree into the North American market--but do not differentiate much between Southern or Northern California as a base for operations. "I

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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we think we're the right size for the market in 2009.