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Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. READ MORE>>.

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Factual Launches Geo-Coded Business Dataset

socalTECH

Santa Monica-based Factual , the open data startup headed by Gil Elbaz, the inventor of Google's AdSense technology, said today that it has launched a new open set of data that the firm says provides geo-coded data for 14 million local U.S. businesses.