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Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. READ MORE>>.

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Crowdfunder Hosts 1st Crowdsourced Startup Contest | Crowdstart LA

Tech Zulu Event

On Tuesday, July 10, Crowdfunder hosted Crowdstart LA, the first crowdsourced startup contest at the Fairmont Miramar Hotel in Santa Monica. The event was sold out, attracting founders, angels, VC’s and future entrepreneurs in the LA Startup Community. This will most likely take event in January 2013.

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Factual Launches Geo-Coded Business Dataset

socalTECH

Santa Monica-based Factual , the open data startup headed by Gil Elbaz, the inventor of Google's AdSense technology, said today that it has launched a new open set of data that the firm says provides geo-coded data for 14 million local U.S. businesses.