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Brand Affinity Technologies Raises $7.5M

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Irvine-based Brand Affinity Technologies , the startup headed by Ryan and Chad Steelberg which is focused on celebrity endorsements, said this morning that it has raised $7.5M in a Series D funding round. BAT said it has now raised $34M in funding. READ MORE>>.

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Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals.

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Brand Affinity Technologies Gets $20M

socalTECH

Irvine-based Brand Affinity Technologies , the latest startup headed by Ryan and Chad Steelberg, announced today that it has raised $20M in a Series C funding round. The two also founded AdForce (sold to CMGi) and 2CAN Media (sold to CMGi). READ MORE>>.

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Brand Affinity Technologies Ties With Los Angeles Angels

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Irvine-based Brand Affinity Technologies announced last week that it is in a partnership with the Los Angeles Angels. According to Brand Affinity Technologies, it will provide a "fan photography service" for the angels and fans. The new deal comes thanks to the acquisition last year of the fan photography business of Printroom.

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Factual Launches Geo-Coded Business Dataset

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Santa Monica-based Factual , the open data startup headed by Gil Elbaz, the inventor of Google's AdSense technology, said today that it has launched a new open set of data that the firm says provides geo-coded data for 14 million local U.S. businesses.

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FastSoft Acquired By Akamai

socalTECH

FastSoft's technology is based out of Caltech, and was originally developed to accelerate traffic on the next generation Internet, Internet2. Akamai said the buy will help it enhance rich media delivery, as well as in mobile applications and the cloud. Financial terms of the cash buy were not disclosed.

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Factual Gains Funding, Names Investors

socalTECH

Santa Monica-based Factual , the new data focused startup run by Gil Elbaz , the co-founder of Applied Semantics , which invented Google's AdSense technology, is announcing the investors in the firm this evening. Applied Semantics was the original developer of Google AdSense technology, and was purchased for pre-IPO Google stock in 2003.