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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing.

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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I know the more experienced consumer web people will be laughing about now.

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