Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Market Size. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 1, 2011

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. The media eats it up as they always need something to write about. Be unique, find free marketing opportunities and use social media to build your following.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MAY 15, 2010

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.) OTHER DEALS.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285