socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software? What's the idea behind Sometrics?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software? What's the idea behind Sometrics?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

SEPTEMBER 27, 2011

A serial Internet entrepreneur, Mike has founded and sold numerous businesses, including agency PBJ Digital, application platform Userplane, which he led from startup to its acquisition by AOL, Tsavo Media and Myspace. He sits on several boards and is involved in the virtual worlds, gaming, mobile, media, and healthcare markets.

Tech Coast Angels 96

Tech Coast Angels Idealab Angel Startup 96