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He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.
Santa Monica-based TrueCar has begun ranking vehicles, based on how well their values hold up in the pre-owned vehicle market, through an annual "TrueCare Pre-Owned Value Awards" program, the company said over the weekend.
Tara Weingarten: We had no metrics when we started, and even now, we had a big week with 1900 uniques on one day. You've also got a deal with TrueCar, correct? We did a bunch of research into services like TrueCar, and how they presented things, played with those services, and so on. How did you manage that?
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