Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. If you have NO network of promotion for your story? How do people drive SEO growth? What about mobile?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. But you don’t need to spend money on SEM. This is 14% of world population and 33% of all people online.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. He told me in some combinations of device / OS / network they are crashing 4 times per 100. How many adds came through organic SEO? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MAY 15, 2010

Swipely is a social network orientated around users credit card transaction data. CEO/President is Karl Siebrecht (ex-Pres of Atlas at AQuantive and ex-GM of ad platform product management, search and display marketing, and mobile and gaming advertising for Microsoft). Primarily targets SMBs. Founded in 2006 by Aaron Finn.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285