socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

OpenX 100

OpenX Google JavaScript Pasadena 100

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. Edmunds.com has been around forever in Los Angeles, but after a recent redesign and a focus on updating its web site, new mobile. range of software products, and which has offices in Calabasas and Santa Barbara. The now-public.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. I've been in the ad network business, helping Adconian, and know the web site publishing world. What is Burstly? Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217