Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. a fbFund winner.
socalTECH
SEPTEMBER 19, 2017
Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. What lessons did you learn from TrueCar, which are you are applying here?
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Both Sides of the Table
APRIL 4, 2011
They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. If you have multiple versions of your product, how many are web vs. mobile?
Both Sides of the Table
MARCH 12, 2013
Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. On each subsequent meeting I’d learn a little bit more. ” I always felt the same.
Both Sides of the Table
JANUARY 16, 2012
Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?
Both Sides of the Table
FEBRUARY 15, 2011
Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. In San Diego you have Qualcomm so an entire mobile industry has been spawned.
Both Sides of the Table
MARCH 17, 2010
You can hire a talented head of marketing, business development, technology and sales. You need to for conferences, business development and often for sales. Scott Painter , founder of CarsDirect has created two new generation LA startups (Zag and TrueCar, both backed by GRP Partners). So it’s always a trade-off.
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