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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. These will beat word-of-mouth any day. Proactively deal with naysayers.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. These will beat word-of-mouth any day. Proactively deal with naysayers.