Remove Networking Remove Press Remove SEM Remove SEO
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. If you have NO network of promotion for your story? How do people drive SEO growth? Rebelling is simply a form of snobbery.

Marketing 379
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. You’re reading their press releases or blog posts.

Marketing 380
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). Swipely is a social network orientated around users credit card transaction data. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.