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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I covered that topic in my Twitter is RSS post.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

What was the biggest news for you/your company this year? The shift to consumers starting nearly every purchase with localized organic search appears to be permanent for brick and mortar businesses, so we have an immense opportunity to innovate in 2021 to help our client brands continue to adapt and succeed.